If you’re reading this, it means at some point you found your way into my world — through The Brickell Babes, an event, a DM, a post you saved, a friend who forwarded something, or one of those “wait… I love this” moments online.

And I’m really glad you’re here.

Quick background: I’m Emily.

I’m a builder at heart — and my career has been a little unconventional in the best way.

I started out in fashion, as a buyer, running real P&Ls and learning how brands are actually built at some of the biggest department stores in the world: Bergdorf Goodman, Barney's, and Saks Fifth Avenue. I worked in commercial real estate where I learned how to value real world assets. When the asset class I was focused on in commercial real estate came to a screeching halt due to the interest rate peak, I doubled down on business + community, and turned my passion project, The Brickell Babes, into a profitable business which has grown into a 70K+ network of women online and in real life.

In the last couple of years, I went deep into Bitcoin and digital assets — not from a “trader” angle, but from a fundamentals angle: incentives, energy, monetary policy, adoption, and why this technology matters. I setup on grid and off grid mining operations, underwriting over 50 projects along the way. I attended every single Bitcoin, mining, and crypto conference I could get to and met some incredible people along the way. Getting into this space was very interesting because no one has a traditional degree on crypto or digital assets – all experience is learned in the real world – mostly by first becoming an investor yourself, then looking to get involved in a business capacity.

And once I started sharing that journey publicly, my inbox exploded.

Friends. Family. Strangers. Smart women who just wanted someone to explain it without the hype, the jargon, or the finance-bro energy.

That’s when it clicked: there’s a massive white space for modern money content that feels:

  • smart but not academic

  • digestible but not dumbed down

  • ambitious, feminine, and culturally relevant

So I built it. I like to say this space is for the women buying Bitcoin and Botox.

Ever since I started sharing more of my journey into the Bitcoin space, I have been overwhelmed with questions, DMs, emails and texts from friends, family, and strangers asking to know more. That's what made me realize there is a white space here – compelling, interesting content on digital assets, the future of finance, and Bitcoin – specifically for women who are looking to educate themselves.

There is a ton of crypto and Bitcoin content out there – but its finance-bro coded, too technical, or boring. That is what prompted me to create this space. Think of this as our little corner of the internet – where women (and men) who want to become their own best asset can hangout, learn, and connect.

The podcast & newsletter will bring digestible, relatable conversations to our audience of 125K+ people on the topics that matter most: the future of finance, digital assets, business, entrepreneurship, with a side of wellness and longevity because let's be real – the girls want it all.

Here is what you can expect from us each week:

1) the podcast – every Tuesday at 7 AM

2) the newsletter – every Wednesday at 7 AM

What we’re going to talk about here

This won’t be “generic lifestyle” and it won’t be “finance bro.”It’ll be the intersection — the stuff women actually talk about behind closed doors.

Money + the future of finance

Bitcoin, investing, asset allocation, earning power, personal finance — explained like you’re smart (because you are), without the cringe, the hype, or the tech overload.

Entrepreneurship + building in the real world

How businesses really grow: distribution, partnerships, margins, personal brand, community, leverage — plus the behind-the-scenes lessons I’m learning as I scale.

Wellness + longevity

Because you can’t build a big life in a body that’s burnt out. Nervous system, training, rituals, routines, discipline, and what “health as an asset” actually looks like.

I’m so happy you’re here.

♡ Emily

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