If youâre reading this, it means at some point you found your way into my world â through The Brickell Babes, an event, a DM, a post you saved, a friend who forwarded something, or one of those âwait⌠I love thisâ moments online.
And Iâm really glad youâre here.
Quick background: Iâm Emily.
Iâm a builder at heart â and my career has been a little unconventional in the best way.
I started out in fashion, as a buyer, running real P&Ls and learning how brands are actually built at some of the biggest department stores in the world: Bergdorf Goodman, Barney's, and Saks Fifth Avenue. I worked in commercial real estate where I learned how to value real world assets. When the asset class I was focused on in commercial real estate came to a screeching halt due to the interest rate peak, I doubled down on business + community, and turned my passion project, The Brickell Babes, into a profitable business which has grown into a 70K+ network of women online and in real life.
In the last couple of years, I went deep into Bitcoin and digital assets â not from a âtraderâ angle, but from a fundamentals angle: incentives, energy, monetary policy, adoption, and why this technology matters. I setup on grid and off grid mining operations, underwriting over 50 projects along the way. I attended every single Bitcoin, mining, and crypto conference I could get to and met some incredible people along the way. Getting into this space was very interesting because no one has a traditional degree on crypto or digital assets â all experience is learned in the real world â mostly by first becoming an investor yourself, then looking to get involved in a business capacity.
And once I started sharing that journey publicly, my inbox exploded.
Friends. Family. Strangers. Smart women who just wanted someone to explain it without the hype, the jargon, or the finance-bro energy.
Thatâs when it clicked: thereâs a massive white space for modern money content that feels:
smart but not academic
digestible but not dumbed down
ambitious, feminine, and culturally relevant
So I built it. I like to say this space is for the women buying Bitcoin and Botox.
Ever since I started sharing more of my journey into the Bitcoin space, I have been overwhelmed with questions, DMs, emails and texts from friends, family, and strangers asking to know more. That's what made me realize there is a white space here â compelling, interesting content on digital assets, the future of finance, and Bitcoin â specifically for women who are looking to educate themselves.
There is a ton of crypto and Bitcoin content out there â but its finance-bro coded, too technical, or boring. That is what prompted me to create this space. Think of this as our little corner of the internet â where women (and men) who want to become their own best asset can hangout, learn, and connect.
The podcast & newsletter will bring digestible, relatable conversations to our audience of 125K+ people on the topics that matter most: the future of finance, digital assets, business, entrepreneurship, with a side of wellness and longevity because let's be real â the girls want it all.
Here is what you can expect from us each week:
1) the podcast â every Tuesday at 7 AM
2) the newsletter â every Wednesday at 7 AM
What weâre going to talk about here
This wonât be âgeneric lifestyleâ and it wonât be âfinance bro.âItâll be the intersection â the stuff women actually talk about behind closed doors.
Money + the future of finance
Bitcoin, investing, asset allocation, earning power, personal finance â explained like youâre smart (because you are), without the cringe, the hype, or the tech overload.
Entrepreneurship + building in the real world
How businesses really grow: distribution, partnerships, margins, personal brand, community, leverage â plus the behind-the-scenes lessons Iâm learning as I scale.
Wellness + longevity
Because you canât build a big life in a body thatâs burnt out. Nervous system, training, rituals, routines, discipline, and what âhealth as an assetâ actually looks like.
Iâm so happy youâre here.
⥠Emily